PSA Certified

Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives.  With the influx of multiple search portals, buyers and sellers are presented with an abundance of data and information.  While these automated valuation models, based on public records, may serve as a starting point, they fail to take into account local trends, specific property features, and often fail to paint a true picture of the property’s value.  As an example, Zillow’s CEO Spencer Rascoff recently sold a Seattle home for $1.05 million, 40 percent less than the Zestimate™ of $1.75 million shown on its property page.

To better serve my clients, I have earned the National Association of REALTORS® PSA (Pricing Strategy Advisor) certification b