PSA Certified


PSA Certified

Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives.  With the influx of multiple search portals, buyers and sellers are presented with an abundance of data and information.  While these automated valuation models, based on public records, may serve as a starting point, they fail to take into account local trends, specific property features, and often fail to paint a true picture of the property’s value.  As an example, Zillow’s CEO Spencer Rascoff recently sold a Seattle home for $1.05 million, 40 percent less than the Zestimate™ of $1.75 million shown on its property page.

To better serve my clients, I have earned the National Association of REALTORS® PSA (Pricing Strategy Advisor) certification by demonstrating that I have an in-depth knowledge and understanding in the following areas:

  • The purpose and benefits of CMAs
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to guide clients through the CMA
  • How to work with appraisers
  • How to hone my pricing skills and practices

Only 47 out of 40,000+
Out of more than 40,000 realtors in Arizona, only 47 have received the PSA certification.


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